Feb 22, 2012 at 4:12 AM
Robby Kukler, Steve Simon and Kris Reinhard, the three partners behind Fifth Group Restaurants, will open a new seafood restaurant called Lure on Crescent Avenue in Midtown in early July of this year. The restaurant is housed in the space where Vickery’s Crescent Avenue Bar & Grill...more was formerly located.
Lure’s Midtown location holds a special place in the hearts of the restaurant’s partners. Fifth Group Restaurants’ history began in Midtown with the opening of South City Kitchen on Crescent Avenue 19 years ago, and the company will own the property where Lure stands. This restaurant opening signifies Fifth Group Restaurants’ successful expansion over the past two decades and the company’s commitment to Atlanta’s Midtown neighborhood.
“We have been talking about Lure for more than three years, and the basic idea of serving simple, high quality seafood dishes in a fun, uniquely designed atmosphere has been our inspiration from


















